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Immersive Spaces at Wembley Stadium

Written by on . Posted in Case Studies
Immersive Spaces at Wembley Stadium

Wembley Sensory Rooms Open for Neurodivergent Fans

Experia is celebrating the realisation of a partnership with one of the UK’s most iconic and significant entertainment destinations: Wembley Stadium. In May 2022, we successfully completed a project with Wembley Stadium to install two multipurpose immersive sensory spaces to better accommodate neurodivergent guests and their families.

Exciting Immersive Spaces for the Home of Football

The partnership is significant for Experia and its mission to create unique multisensory environments for all ages and abilities, as the Wembley sensory room is the first immersive sensory space in any stadia. The new spaces make Wembley the first venue in the country to offer two sensory rooms and the first music venue to launch such an offering to accommodate the widest range of access requirements.

The new technology used within the sensory rooms includes traditional sensory products alongside a stadium-first immersive solution to enable the stadium to achieve the greatest level of inclusivity.

Gareth Jones, Director at Experia, said: “It was a fantastic experience working with the team at Wembley to realise these two new spaces. Wembley Stadium is not only an iconic destination, it’s a venue that attracts people of all ages for different events, and the inclusion of the new spaces have opened those experiences up to be enjoyed by more people than ever before.

“Having Wembley Stadium recognise the importance of installing a sensory space is a huge help in the work we’re doing to encourage other venues to offer similar spaces. There are a huge number of shopping centres, sports venues, stadiums and other spaces which experience high visitor numbers that we hope to encourage to look at their own offering and consider including a multi-sensory space or equipment. These spaces can make a huge difference for those with special needs to relax, feel calm and enjoy time with friends and family without feeling overwhelmed.”

Supporting Inclusivity in Sports and Music

While Wembley Stadium has claimed to be the first music venue in the UK to provide sensory rooms for guests, it’s certainly not the first sports venue to understand the importance of having inclusive, sensory spaces. Alongside the Wembley sensory rooms, Experia has also worked with a number of football clubs to introduce multi-sensory facilities, including Liverpool, Everton, Watford, Sunderland and Middlesbrough.

Matthew Owen, Wembley Stadium’s Customer Engagement Manager & Lead on Disability Access planning and provision, said: “To be able to open these spaces at the most iconic multi-purpose venue in the world is a moment of great excitement. We pride ourselves on being an inclusive stadium, and this further reinforces that commitment.

“On a personal level, having been involved in disability access throughout my career and as an adult with Asperger’s Syndrome, I have seen first-hand the benefit these spaces and programmes can bring. I would like to thank everyone who has helped bring these spaces to life – including Experia, Nordoff Robbins, EE and the wider team at Wembley Stadium.”

Working with Experia

Experia is the UK's top designer, manufacturer and installer of wireless multisensory equipment. We work with companies to bring a fresh, fun and innovative approach to creating multisensory environments for all ages and abilities. The experts focus on bringing together experienced professionals with the latest technologies to provide cutting-edge multisensory equipment with the end user in mind. As well as football clubs, we work with schools (both special and mainstream), hospitals, care homes, airports and leisure centres, to name a few. Whatever your sensory accessibility requirements, Experia can help.

If you would like to create a space similar to the Wembley sensory rooms or if you would like a completely custom sensory space, please contact Experia today to discuss our free 3D sensory room design service.